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Data Privacy · DPDP Act 2023

Notice — what a consent notice must say

Section 5 of the DPDP Act and Rule 3 of the DPDP Rules set out what a Data Fiduciary must tell a Data Principal before asking for consent, and how to keep old consents honest after commencement.

Educational only · not legal adviceReviewed by Sandesh Kokate, Editor

In plain English

Before asking for consent, a Data Fiduciary must give a notice that stands on its own and is written in clear, plain language.

The notice has to say:

  • what personal data will be processed
  • why
  • how the person can exercise their rights or withdraw consent
  • how to complain to the Board

The notice must be itemised, purpose-specific, and available in English or any Eighth-Schedule language. Did you collect consent before the Act began? Send the same information as soon as reasonably practicable. You may keep processing the data until the person withdraws consent.

Think of it like

Before a hospital takes a blood sample, it hands you a form that says exactly what test is being done, why it is needed, how to ask for your records, how to refuse, and whom to contact if something goes wrong. You sign only after reading that form on its own — not as a clause buried in the admission paperwork.

Key takeaways

  • Every consent request must be accompanied or preceded by a notice — not hidden inside terms of service.
  • The notice must list the personal data, the purpose, the rights path, and the Board complaint path.
  • Rule 3 adds detail: the notice must be independently understandable, itemised, and describe how to withdraw consent as easily as it was given.
  • Pre-Act consents are not automatically invalid, but the Data Fiduciary must send the same notice as soon as reasonably practicable.
  • The Data Principal must be able to read the notice in English or any Eighth-Schedule language.

What this means for you

Founders

Your signup flow, onboarding screens, and cookie/consent banners must surface a standalone notice before consent is captured. Bundling it into a privacy policy link is not enough.

Freelancers

If you collect client or end-user data on behalf of a business, confirm who drafts the Section 5 notice and how the rights/withdrawal path is communicated.

Creators

Email lists, membership platforms, and audience data collected before the Act still need a fresh notice. Check that your tool lets you send it and record withdrawals.

Status

EnforceableCore obligations enforceable 13 May 2027. The Act has been on the statute book since 13 November 2025. The Data Protection Board is not yet hearing complaints.

Primary sources

Official text

Official text — Section 5, DPDP Act, 2023
SECTION 5 — Notice (DPDP Act, 2023) 5. (1) Every request made to a Data Principal under section 6 for consent shall be accompanied or preceded by a notice given by the Data Fiduciary to the Data Principal, informing her,— (i) the personal data and the purpose for which the same is proposed to be processed; (ii) the manner in which she may exercise her rights under sub-section (4) of section 6 and section 13; and (iii) the manner in which the Data Principal may make a complaint to the Board, in such manner and as may be prescribed. Illustration. X, an individual, opens a bank account using the mobile app or website of Y, a bank. To complete the Know-Your-Customer requirements under law for opening of bank account, X opts for processing of her personal data by Y in a live, video-based customer identification process. Y shall accompany or precede the request for the personal data with notice to X, describing the personal data and the purpose of its processing. (2) Where a Data Principal has given her consent for the processing of her personal data before the date of commencement of this Act,— (a) the Data Fiduciary shall, as soon as it is reasonably practicable, give to the Data Principal a notice informing her,–– (i) the personal data and the purpose for which the same has been processed; (ii) the manner in which she may exercise her rights under sub-section (4) of section 6 and section 13; and (iii) the manner in which the Data Principal may make a complaint to the Board, in such manner and as may be prescribed. (b) the Data Fiduciary may continue to process the personal data until and unless the Data Principal withdraws her consent. Illustration. X, an individual, gave her consent to the processing of her personal data for an online shopping app or website operated by Y, an e-commerce service provider, before the commencement of this Act. Upon commencement of the Act, Y shall, as soon as practicable, give through email, in-app notification or other effective method information to X, describing the personal data and the purpose of its processing. (3) The Data Fiduciary shall give the Data Principal the option to access the contents of the notice referred to in sub-sections (1) and (2) in English or any language specified in the Eighth Schedule to the Constitution.
Official text — Rule 3, DPDP Rules, 2025
RULE 3 — Notice given by Data Fiduciary to Data Principal (DPDP Rules, 2025) 3. The notice given by the Data Fiduciary to the Data Principal shall— (a) be presented and be understandable independently of any other information that has been, is or may be made available by such Data Fiduciary; (b) give, in clear and plain language, a fair account of the details necessary to enable the Data Principal to give specific and informed consent for the processing of her personal data, which shall include, at the minimum, — (i) an itemised description of such personal data; and (ii) the specified purpose or purposes of, and specific description of the goods or services to be provided or uses to be enabled by, such processing; and (c) give, the particular communication link for accessing the website or app, or both, of such Data Fiduciary, and a description of other means, if any, using which such Data Principal may— (i) withdraw her consent, with the ease of doing so being comparable to that with which such consent was given; (ii) exercise her rights under the Act; and (iii) make a complaint to the Board.
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Citation

Kokate, S. (2026). Notice — what a consent notice must say. India AI Rulebook. Retrieved from https://indiaairulebook.com/learn/data-privacy/notice-consent. Educational content, not legal advice.

The Rules are dated 13 November 2025 and were published in the Gazette on 14 November 2025. Some sources therefore give 14 May 2027. We use 13 May 2027; see Methodology.